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The Small Business Start-Up Workbook

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Small Business Start-Up Workbook

"Buy this book...it's brilliant!. Everybody should have one! It's like a kid's book for grown-ups, you read it and you understand it."

In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you.

You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learned: Dame Anita Roddick, Julie Meyer, Stelios Hajiloannou,Simon Woodroffe and others reveal their best and worst decisions, and contribute their wisdom and tips for succeeding in business.

You'll learn how to:

• Develop, research and plan "the idea"
• Design and create the right products and services
• Define and understand your customers and target audience
• Secure finance and manage cash flow and accounts
• Create a winning brand and marketing message
• Gain and retain customers
• Achieve competitive advantage
• Plan, create, launch and promote your web site
• Manage your business time

This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.

Delivery: Price includes post and package - please see Delivery Policy and T&Cs for full details.

Price: £16.49

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Product Code: VBB114

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